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Spatially Enabling Improved Decisions


Target Marketing

In an era of limited marketing and travel budgets it is critical the economic development organizations identify specific target industry types and regions for these efforts. Target marketing is not a new concept to economic development and targeting has traditionally been driven by perceived community strengths for a particular market or industry based on current services, existing industry mix, logistics, and real estate availability.

GeoPlanning Services applies GIS and data analysis to improve the results of traditional target marketing efforts through a unique approach to labor force and skill requirement matching, buyer-supplier matching, and applying the results of these analysis to international business databases. The net result of this additional analysis can be more aggressively targeted marketing effort combined with collateral materials specific to the industries and regions being marketed to.

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